Promotion of integrated pest management in sugarcane: Final report BS184

Abstract

Associate Professor and agricultural science writer Lisa Halvorsen was invited to work with the Bureau of Sugar Experiment Stations for five months. Her aim was to help develop effective communications strategies for disseminating information on integrated pest management (IPM) and related areas through the media and other outlets, as well as to produce extension-type written materials. Professor Halvorsen was on sabbatical from the University of Vermont Extension System, and had previous experience of promoting IPM including in queensland cropping systems. She worked with extension officers and researchers at all five BSES research stations from Meringa to Bundaberg, lending communications support in four areas: writing/editing, instruction/consultation, media relations, and marketing. Specific projects undertaken were dependent on the needs and interest of personnel at each station.