Conflict over land use - urban development or sugar farms? : occasional paper 01/99

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Date

1999

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Sugar Research and Development Corporation (SRDC)

Abstract

The Sugar Research and Development Corporation (SRDC) funds research and development projects aimed at improving industry competitiveness. Urbanisation has been identified as a threat to the Australian sugar industry’s longterm sustainability. SRDC commissioned Agri-focus Pty Ltd to research ways of resolving urban/rural conflict. The researchers found that tackling negative perceptions about the sugar industry and positively positioning the industry at the local level can resolve damaging conflict. This Occasional Paper outlines methods of achieving this.

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Community perception, Public perception, Urbanisation, Land use conflict, Industry position, Communication, Marketing

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