Accelerating precision agriculture to decision agriculture: the needs and drivers for the present and future of digital agriculture in Australia

Abstract

The aim of the project was to benchmark Australian producers’ needs, perceived risks and benefits, and expectations associated with digital agriculture and big data context. Such understanding will inform strategies aimed at 1) better utilising agricultural data to enhance productivity and profitability, and 2) better capitalising on the opportunities created by digital agriculture and big data. In consultation with P2D project members and participating RDCs, CSIRO designed the survey questionnaire and conducted a survey of 1000 producers across 17 agricultural industries during the period of 7 March to 18 April 2017. The sampling specifications for each industry was defined in consultation with relevant participating RDCs. The study investigated producers’ needs, perceived risks and benefits, and expectations from three aspects: telecommunication infrastructure, the status of current data collection, and data sharing and concerns in the big data context.